Guide to Tobacco Lawsuits (Explained Simply):
A History of Making Tobacco Companies Pay

Tobacco Lawsuits Overview

(A Long History Fighting to Make Big Tobacco Pay & What's Being Done Today)

Tobacco lawsuits have a unique place in the history of litigation.

At one point in history, manufacturers of cigarettes, chew and other tobacco products were considered untouchable.

Then, a tipping point was reached, and these once-invincible companies were forced to pay out millions of dollars to individuals, their families, and their estates.

Those affected by tobacco may still be able to claim compensation from tobacco companies.

The standards for this landmark personal injury litigation has changed significantly since they first began to be filed.

This guide will introduce you to the tobacco lawsuits and their history.

It will provide you with examples of how past cases were won and help you understand how to get started if you or a loved one has been harmed by the actions of a tobacco company and would like to sue.


A Brief Introduction to Tobacco Litigation

Tobacco has a long history in the United States. As a new-world native plant and one of the country’s first cash crops, it was grown from colonial New England all the way down to Spanish Florida. While most early tobacco crops were destined for foreign markets, it was used by Americans of every class and every walk of life.

It’s prominent position in the market meant that it was deeply embedded in every part of American history from the expansion of slavery to the debt crises that party caused the Revolution (several founders had tobacco farms made insolvent by price controls implemented in Europe).

"Half of regular smokers will die as a result of their Tobacco use..."

smoking tobacco cancers

Tobacco’s dominance in American life


Tobacco truly came of age with the nearly simultaneous birth of cigarettes and marketing. Smoking became a near-universal activity that was driven by social pressure and ad campaigns. Smoking was permitted nearly everywhere, including in restaurants, at the sports stadium and even on commercial flights.

Today, nearly all of those public settings are sternly smoke-free. Their ads have nearly vanished from TV, magazines, and billboards, and smokers on screen or on the streets have become a rare sight.

What caused this sudden change in American life?

Largely a generation of litigants and the lawyers who made their cases. These litigants had little choice in whether or not to seek damages.

The problems they were facing were expensive and severe.

Cancers Attributable to Smoking

Consumers began seeking damages against tobacco companies shortly after it became a major part of American life. The combination of widespread use driven by ads and heavy use driven by other factors quickly revealed serious adverse health effects including.

  • Throat Cancer
    Cancers of the throat can include tobacco-caused laryngeal cancer, as well as pharynx (upper throat). Regular use is attributed to increased risks for developing the disease.
  • Laryngeal cancer
    Cigarette smoking causes larynx cancer. Laryngeal cancer commonly develops in older adults over 50.
  • Esophageal cancer
    Cancer of the esophagus has been attributed to tobacco use with 85% of diagnosed cases linked to tobacco use.
  • Lung cancer
    Inhaling cigarette smoke has been determined to be the No. 1 risk factor for developing lung cancer and is attributed with 87% of lung cancer deaths in men and 70% in women. The toxic carcinogens inhaled by smokers are believed to damage healthy cells leading them to become cancerous.
  • Mouth cancer
    Oral use of chewing tobacco, pipe smoking and cigarettes are directly linked to increased risk for tumors and cancers of the mouth.

Health Conditions Attributable to Smoking

Tobacco-related illnesses include a list of serious health problems in addition to cancer. Persons diagnosed should speak with a Tobacco attorney immediately.

  • Heart Disease
    Artery damage, cardiovascular damage, and conditions such as angina are associated with use. Plaque buildup, blood vessel damage, and other harm caused to the cardiovascular system can lead to several adverse conditions.
  • Chronic Obstructive Pulmonary disease (COPD)
    The long-term exposure to cigarette smoke can result in a group of diseases resulting in blocked airflow and breathing-related problems including emphysema and chronic bronchitis.
  • Stroke
    The risk for stroke in heavy smokers is 3-4X that of nonsmokers. The harmful effects of smoking (blood clot or plaque blockage) increases with the more used.
  • Asthma
    Included among COPD group of diseases, regular smoke inhalation can lead to asthma flare-ups and similar breathing issues.
  • Diabetes
    Smokers are 30-40% more likely to develop type 2 diabetes than non-smokers according to the CDC. Smoking while diabetic increases risk of problems managing the disease.
  • Blindness
    Studies have exposed an increased risk for macular degeneration, glaucoma, cataracts, diabetic retinopathy and other age-related vision loss.
  • Birth Defect
    Smoking during pregnancy increases the risk for certain birth defects in infants over that of non-smoking mothers.

A Brief History of Tobacco Litigation

Tobacco litigation has gone through several different generations defined by changing opportunities, new research and evolving legal arguments.

The following is a brief walkthrough of the lawsuit developments through the years.

 

 

The Tobacco Cases of the 50s
  • Litigation in the 50s
  • The first litigants to sue tobacco manufacturers started filing in the 1950s. At this time, the role that tobacco played in the previously named medical conditions was not fully understood or accepted. Manufacturers were charged with making cigarettes incorrectly or failing to advertise the dangers.

    The tobacco companies were swift and aggressive in their responses. Even in cases where settling would be a cheaper choice, manufacturers chose to fight to discredit the lawsuits entirely. They argued that tobacco wasn’t harmful or that the diseases had other sources.

    The manufacturers won every case in this era. Lawyers and injured customers alike became fearful of filing. Cigarette manufacturers enjoyed near-immunity until the 80s when a new strategy began to take shape.

The Tobacco Cases of the 80s
  • Litigation in the 80s
  • The success of the tobacco manufacturers against litigants was beginning to come at a cost by the 80s. The companies had relied upon two highly successful arguments—

    • That customers knowingly assumed risks and;
    • That the link between cigarettes and health risks could not be proven

    However successful these arguments were, they were dangerously close to contradicting one another. How could a customer, after all, be aware of risks that the tobacco companies denied existed?

    Litigants also began to introduce the concept of addiction during this decade. Tobacco companies were aware, they argued, that quitting the product was difficult. This argument began to wear down the argument that consumers had the freedom to make reasoned decisions regarding the risk they faced.

    Yet, tobacco companies continued to win their cases. It was not until the 90s, when some groundbreaking new information came to light, that they first began to face serious judgments.

The Tobacco Cases of the 90s
  • Litigation in the 90s
  • The 90s era of cases began when leaks from within tobacco companies showed that they were aware of the link between nicotine and addiction, and between smoking and lung cancer. These links were demonstrated by studies that the tobacco companies themselves had commissioned. However, they released none of this information to the public.

    Armed with fresh evidence that tobacco companies had knowingly created and marketed a dangerous product, litigants and their lawyers began a fresh wave of lawsuits. These lawsuits were filed not only by individuals but by state governments.

    The state cases forced four major companies to the table for a nationwide settlement in 1998. This settlement was known as the Master Settlement Agreement.

    Among other concessions, tobacco companies agreed to change their advertising practices, pay large sums to defray the healthcare costs faced by states and fund the National Public Education Foundation (NPEF). The NPEF has developed many of the public health campaigns dedicated to ending smoking among teens.

    Tobacco companies were also forced to dissolve three of their industry organizations. This reduced their ability to lobby for special protections or to impact federal laws that governed smoking.

 

The Engle Class Action Case and Outcome

The Engle case (Engle v. Liggett Group Inc.) is one of the most influential tobacco cases of recent history. It is named for the lead plaintiff Howard Engle, a pediatrician who suffered from a lifelong addiction to cigarettes.

He joined a class of 100,000 Florida smokers to seek damages on the basis that manufacturers failed to disclose the addictive nature of nicotine after they became aware of it.

The case was initially successful and seemed that it would set the stage for several other massive class-action suits in other states.

How to Join Class Action Against Tobacco Companies?
The class-action suit against the tobacco industry is closed. Claimants seeking to join a class action lawsuit over a tobacco-related illness can still seek recovery individually.

The original jury awarded the smokers nearly $150 billion dollars. The case was appealed to the appellate court and ultimately to the Supreme Court of Florida.

The Supreme Court ultimately upheld the decision by the appellate court to overturn the award. The smokers were prevented from filing again as a class.

However, the individual members were allowed to file lawsuits individually and the findings of the case—including the evidence showing that cigarettes were dangerous, addictive and defective—were allowed to stand.

The court also declared that tobacco companies could be considered liable for negligence, fraud, and conspiracy.

This paved the way individual cases to have an immediate step up when filed.

These individual cases, known as Engle’s progeny, are still going through the courts.

 

 

The Individual Suits of Recent History
"Lawsuits against Big Tobacco companies will be brought individually moving forward..."

 

The Way Forward

As a result of the Engle case and other suits, a class action is largely not considered a viable strategy in most states. The deals that manufacturers made with the states protect them from additional liability in some cases, but not all. Litigants have had some recent successes.

Judith Berger v. Philip Morris USA, Inc. recently ended in a judgment or more than $20 million against Philip Morris. Berger was one of “Engle’s Progeny”, who had been a member of the original class action.

Even though she testified that she was not misled, the court determined that the company’s actions to promote a false scientific controversy constituted fraud and conspiracy. Berger did not live to see the end of her case, and the award was claimed on behalf of her estate.

How to Get Started with a Tobacco Lawsuit

A class does not currently legally exist for smokers. Plaintiffs are responsible for demonstrating that they were directly harmed by nicotine addiction and the smoking-related illnesses that result.

Tobacco lawsuits are considered to be product liability claims.

However, in states such as Maine, cases are moving forward on the basis that cigarette companies have violated state consumer protection law.

Frequently Asked Questions

What does a Tobacco injury attorney cost?

With contingency lawyers you pay nothing out of pocket unless you win. Attorney fees are taken from money awarded in your case. You pay nothing unless your case is won.

Will a lawsuit be part of a class action?

While a class action suit was brought against Big Tobacco in the past - new smoker lawsuits, however, will be brought individually. Moving forward smokers and their families need to bring individual lawsuits against the tobacco companies.

Can you sue the Big Tobacco successfully?

There is no question the Tobacco companies have immense resources to defend against litigation. You need a law firm with the resources and expertise to fight them. Personal injury claims brought against cigarette manufacturers may lead to successful lawsuits.

Can surviving family bring suit on behalf of the deceased?

When a loved one has died, surviving family may be able to bring a wrongful death claim. Share the details of what happened, to find out of the legal merit of your claims and legal options in your jurisdiction.

Do I qualify to a claim big tobacco settlement?

A Master Settlement Agreement was reached in 1998 with the five largest cigarette manufacturers requiring the payment of billions of dollars annually to the participating states. However, the MSA does not provide payments to individuals. Individually every case is different and successful lawsuits against the cigarette companies are not guaranteed.

Not Every Lawyer Can Handle Complex Tobacco Cases

Tobacco litigation is a deeply complex area of law, and tobacco companies possess both the will to fight and cash reserves to prolong a case for many years at a time.

For those and other reasons, tobacco cases are typically fought by lawyers and firms who have made the choice to focus on this particular area of law.

Specialist lawyers in this area must understand and be able to present detailed medical & scientific evidence and have the financial resources and know-how to prepare the case.

Cases must be brought carefully and thoroughly to avoid any of the many mistakes that can result in the case being thrown out.

The viability of the case may come down to the state in which it is being brought.

The lawyers who focus on tobacco suits are well-positioned to understand what approach should be taken to launch a case and keep it active.

legal compensation claims

Helpful evidence you can preserve now

If you plan to bring a tobacco case, there are records that you should preserve as soon as possible.

Most evidence that is presented in a tobacco case may depend on previously-discovered proof that tobacco companies concealed information that was pertinent to consumers.

However, you will be responsible for demonstrating that you suffered personal harm.

To that end, you should begin to preserve any documentation that involves…

  • The length of time that you have been smoking:
    For example, receipts or budgets from previous years that detail the amount you spent on cigarettes and the years that spending occurred.
  • Attempts to quit that were affected by the addictive nature of nicotine:
    For example, and records that can show that you sought prescriptions or psychiatric treatment to overcome nicotine addiction.
  • The development of diseases associated with smoking:
    For example, medical diagnoses and bills related to illnesses such as laryngeal cancer, esophageal cancer, lung, mouth & throat cancers.
  • Ongoing medical expenses for permanent conditions associated with smoking:
    For example, breathing equipment such as oxygen tanks, oxygen tents, radiation treatments, assisted-living costs, and other medical expenses.

 

It is not necessarily damaging for your case if you cannot personally gather this evidence.

Your lawyer will take on a significant part of the burden of gathering evidence. The more that you have ready, the faster your case will be able to proceed.

What to Expect from your Tobacco Attorney Consultation

Every tobacco case begins with an initial consultation. For personal injury suits, initial consultations are often free of charge.

Your consultation will be your chance to introduce what you have lost as a result of nicotine addiction and any resulting tobacco-related illnesses suffered.

You will be given the opportunity to ask the lawyer any questions you have about the legal merits and moving forward with a case.

The lawyer will help you understand the possible outcome for cases like yours.

Remember that pursuing a tobacco case may mean a years-long relationship your lawyer.

Choose representation not afraid to go to trial and with the skill and experience to succeed.

The tobacco companies have almost limitless resources to defend against claims - you need a firm with the resources and know-how to go the distance in the fight to make them pay.

 

 

 

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